Startup Perks Go Remote—and Take a More Inclusive Approach

With the pandemic requiring employees to work from house, however, start-ups like Olive are shifting their workplace incentives out of the workplace too. Gone are the corporate chefs serving premium lunches, replaced with Grubhub credits and totally free lunch shipment. The Zebra, an Austin-based insurance start-up, used to cover pet adoption costs for staff members who now spend the workday at home.

Now some start-ups are mandating that their employees take it. “We recognized back in May that nobody was taking days off,” states Ryan Denehy, the CEO of Electric, an IT services start-up. Slack, likewise, now provides its employees one Friday off every month.

Google had a corporate chef, so Olive hired one too. Apple had a gym on its campus, so Olive developed one of those. The strategies to construct a larger headquarters appeared, honestly, ridiculous as Olives workers shifted to remote work, and the workplace arcade sat unused, collecting dust. Utilizing funds it had previously earmarked to build a larger head office, Olive started renting getaway rentals for its staff members to reserve, free of charge, whenever they need a trip. With the pandemic forcing staff members to work from house, nevertheless, startups like Olive are moving their workplace incentives out of the workplace too.

SoFi, the individual financing startup, recently signed its employees up for Modern Health, a teletherapy platform, and offered to pay for 6 treatment sessions. Blueboard, an employee rewards platform, has seen an uptick in business asking for rewards focused on mental and physical health rather than the usual experiences (like, say, sky diving or snorkeling).

When Sean Lane established his health tech startup, Olive, in 2012, he sought to the giants of Silicon Valley for motivation. Google had a business chef, so Olive worked with one too. Apple had a fitness center on its campus, so Olive developed among those. It also added a hand-built game and an on-site barbershop space in its headquarters in Columbus, Ohio, where Lane dreamed of one day building an office big enough to be part of the city horizon. “I was taking a look at other successful companies and trying to do pattern matching,” he states.
The plans to construct a larger headquarters appeared, frankly, ridiculous as Olives workers moved to remote work, and the office arcade sat unused, gathering dust. Using funds it had actually formerly earmarked to develop a bigger headquarters, Olive began renting getaway rentals for its staff members to reserve, free of charge, whenever they require a trip. “Our first ones in a beach setting, the next one will be a country setting.”
Tech business, in particular, have relied on them to contend for– and maintain– the most highly in-demand individuals, amazing employees with stylish headquarters, totally free food, and exclusive in-office occasions. By now, anybody working in tech has come to expect these trappings, along with benefits like employer-funded egg freezing or unrestricted PTO. When picking where to sign a deal, those advantages can make the workplace feel less like, well, work.

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